This is a beautiful and rare piece of mid-20th century advertising history, perfect for any collector of vintage ephemera or playing cards. This is a complete pack of 52 standard playing cards plus two jokers, produced by the renowned John Waddington Ltd., and dating from the 1950s.

These aren't just cards; they're a snapshot of a bygone era. The set was created to advertise the Prudential Assurance Company Ltd., a name synonymous with reliability for generations.

The box, while showing its age, tells its own story. There is some surface wear and rubbing along the edges and corners, a testament to decades of handling. The top flap has become detached but is included, so you can easily restore it if you wish, but the current state of the box is part of its charm.

The design of the box is a fantastic example of 1950s commercial art. The front features a striking red design of the iconic "Man from the Pru", a symbol of trust and security from a time when personal assurance was built on face-to-face relationships. The reverse of the box showcases the intricate design found on the back of each card, which lists the wide array of services and policies the company offered—from life insurance to pensions.

What makes this set truly remarkable is the condition of the cards themselves. Despite the age of the box, all 54 cards are in very good, clean, and undamaged condition. The quality of the Waddington printing is evident, with crisp lines and vibrant colors that have stood the test of time.

This set is more than a game; it's a piece of social history, a conversation starter, and a unique addition to any collection. Don't miss your chance to own a truly unique and well-preserved piece of British advertising history.