Unearth a Taste of History: Joules Pale Ale Playing Cards!

Step back in time and discover a truly unique piece of brewing history with this remarkable promotional deck of Joules Pale Ale playing cards! Originating from Stone, Staffordshire, where the art of brewing has flourished since the 16th century (thanks, Augustine Monks!), Joules boasts a lineage as rich and full-bodied as its famous ale. The iconic red cross, a symbol of superior quality dating back to the monks' blessings and later registered as a trademark in 1867, makes Joules uniquely privileged. This pre-dates the establishment of the Red Cross Organization, making Joules the only commercial enterprise permitted to use this now internationally recognized symbol of aid – a fascinating historical footnote!

From its humble beginnings, Joules Brewery soared to prominence, even in the face of fierce competition from the brewing giants of Burton-on-Trent. Did you know Joules was the first beer exported to the USA, and was even served on the ill-fated maiden voyage of the Titanic? This level of success, however, eventually attracted the attention of larger rivals, leading to its eventual takeover. It wasn't until 2010 that Joules Brewery proudly regained its independence, though now based in Market Drayton, Shropshire.

This extraordinary promotional pack of playing cards dates from the 1920s to the 1950s, a genuine relic from a golden age of brewing. Crafted by Jarvis Porter Ltd in England, the original box, while heavily worn with a split side and missing top flap (and bearing the ghost marks of long-removed adhesive tape), remarkably remains intact. A captivating detail is the playing card stuck to one side, proudly displaying the Joules name and its distinctive red cross trademark, while the other side bears the card manufacturer's mark.

Inside, the 52 standard-sized cards are in surprisingly good condition, especially considering the many decades they've been handled. While you might find the odd small mark or crease, their survival in such robust form is a testament to their enduring quality. The reverse of each card features the elegant Joules name and trademark, highlighted in rich gilding against a deep blue background – a truly striking design! Sadly, the jokers are missing, but given the rarity of such promotional packs, it's truly remarkable that the cards themselves have survived so well.

This isn't just a deck of cards; it's a tangible link to brewing heritage, social history, and the unique legacy of Joules. A truly exceptional find for any vintage playing card collector, an avid enthusiast of brewery memorabilia (breweriana), or anyone with a personal connection to Stone, Staffordshire. Don't miss this rare opportunity to own a piece of this captivating story!